Good Taste

Except when it comes to women, where I have impeccable taste, Jacqui has better taste than I do.

For example, her Christmas present for me included a horizontally striped brown polo shirt, which goes against all of my internal “rules” on what I should wear: to wit, horizontally striped, brown.

Yet it looks great on me.

I spent the last few days designing a website header graphic and/or business logo. Whatever I liked, she didn’t like. Then I’d ask a friend. And she’d say, she doesn’t like it either.

Whatever I didn’t like much, Jacqui did. And her tastes forced me to create a new one I like even more!

1st Business Logo

For starters, here is my old business header graphic. I liked it, but very few other people did. Rob Neppell, founder of blogging and media consulting company Kithbridge, told me it was the least professional aspect of my site.

2nd Business Logo

So… naturally… I developed this cartoonish logo with a child’s faux clock.

3rd Business Logo

Then I remembered all the cheesiest self-made real estate salesperson websites and vacation time-share sites and said, “I can do that!” I really liked this one. Jacqui hated it and said it looked like something a flashy loud salesman would use. Oi!

4th Business Logo

I next returned to B&W simplicity. I thought the checkmark was so cool because you see I make bulleted lists and check them off when I’m done and… Jacqui said it isn’t cool.

5th Business Logo

She liked this one though. No checkmark. I liked the border especially and she said it didn’t work because of my photo to the left of it and another image to the right… so it broke everything up.

6th Business Logo

She really liked this one. I didn’t! So plain. I showed it to a friend of mine and she liked it too. She also hated the other ones I liked. I began to notice a pattern.

7th Business Logo

So why not take my favourite picture I’ve taken, a night shot of the ocean and Washington State near my home (click above image to see), and turn it into a website header graphic? This was MY favourite so far. Bear didn’t like it. Neither did my friend. ‘Cause it was dark. Dark! It suits the website. “But you can’t really read the text.” Hm. “And you can’t make out the background ’cause it’s so small while the original is big.” Ugh.

8th Business Logo

Then I hit upon a new approach and spent a significant amount of time on it. Since I use machine labeled manila file folders like there’s no tomorrow, why not go with a folder? And, better, I can colour code the top so when a person clicks on my coloured navigation tabs, the top changes colour. Sweet! I loved this. It was so cool. Jacqui didn’t like it, but oh well. Can’t please everyone. ‘Xcept my friend hated it too.

So I pushed forward and made this:

Final Business Logo

That’s by far my favourite one, and Jacqui likes it too. It also makes good letterhead:

ChristophDollis.com letterhead

Filed under: Bear, Business, Christoph, Web Design

2 Comments — add a comment!

  1. Im Sorry Baby that my taste over rules yours.

    Obviously you know when it comes to the important things in life ***I*** will always be right, Im glad you have learnt this “early” in the relationship baby, we shall go far if you keep this up!

    This post made me laugh so much. Its great, and soooo true.

    Remember… If at first you dont succeed, try and try again!

    Love You

    Comment by Bear Avatar
    3:35 AM Vancouver, Canada time on Sat. Jan 19th, ’08

  2. The post below just published (or updated) with a link to: Good Taste…

    Trackback by ChristophDollis.com » Logo Saga Avatar
    9:48 AM Vancouver, Canada time on Mon. Jan 28th, ’08

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